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Salesforce Marketing-Cloud-Email-Specialist Certification is ideal for digital marketers, marketing managers, email marketers, and marketing automation specialists who use Salesforce Marketing Cloud to create and manage email marketing campaigns. Salesforce Certified Marketing Cloud Email Specialist certification exam is an opportunity for professionals to demonstrate their expertise in using Salesforce Marketing Cloud's email marketing tools and features to drive engagement, conversions, and revenue. By earning this certification, professionals can showcase their skills and knowledge to potential employers and clients, and gain a competitive advantage in the job market.

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Achieving the Salesforce Marketing-Cloud-Email-Specialist Certification can be a significant boost to your career in email marketing. It demonstrates that you have a deep understanding of Salesforce Marketing Cloud Email and can use its features and capabilities to create effective email marketing campaigns. As a certified specialist, you will be well-positioned to take on roles such as email marketing manager, campaign manager, or email deliverability specialist.

Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q82-Q87):

NEW QUESTION # 82
The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send.
Which best practice should they follow to uphold their sender reputation?

A. Nothing - bounce rates up to 30% are acceptable.
B. Remove the bounced addresses before the next send.
C. Continue monitoring the bounce rate for changes.

Answer: B

Explanation:
To maintain a healthy sender reputation, it is essential to remove bounced addresses before the next send. High bounce rates can negatively impact deliverability and sender reputation. Cleaning up the email list by removing invalid or non-responsive email addresses ensures better deliverability and engagement rates.

NEW QUESTION # 83
NTO wants to create a dynamic welcome series to make each email more relevant to its subscribers the 2nd email in the series should send customers down a predetermined path based on click activity within the first email. Which journey builder activity should be used?

A. engagement split
B. builder split
C. filter activity
D. decision split

Answer: A

NEW QUESTION # 84
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction.
Which no-code features should be implemented to accomplish this?

A. Journey Builder and Engagement Split
B. Salesforce CDP and Einstein Engagement Scoring
C. Automation studio and Query Activity

Answer: A

Explanation:
Explanation
Journey Builder and Engagement Split are no-code features that can be used to accomplish this scenario.
Journey Builder is a tool that allows marketers to create personalized customer journeys across channels and devices. An Engagement Split is a type of decision split that evaluates how a subscriber interacted with an email, such as opening or clicking. Based on the outcome, the subscriber can be routed to different paths in the journey.

NEW QUESTION # 85
NTO has the list of platinum members containing 50 thousand subscribers, and a lifetime member list, containing 20 thousand subscribers, 7 thousand subscribers in the lifetime member list also exist in the platinum member list, an email is being deployed to the platinum member but marketing team would now like to send the same email to the lifetime member list what feature should be use when sending the 2nd email to ensure that the7 thousand subscribers that exist on both list don't receive the same mail twice

A. exclusion list
B. exclusion script
C. domain exclusion list
D. separation list

Answer: A

NEW QUESTION # 86
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?

A. Envelope Content
B. Email Body
C. Footer
D. Link Content

Answer: A

NEW QUESTION # 87
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